Our latest Guest Blog is written by Duncan Minty, an independent ethics consultant specialising in the insurance sector. In this short, informative piece, Duncan’s challenging us to really define what he calls ‘Equality of Fairness’ and to get specific about how Digital and Customer strategies work cohere. Or don’t. As he says, “hyper-personalisation isn’t in the future, it’s here and now so this is both an urgent and important debate for our sector.”